Foster’s, Australia’s iconic beer, has partnered with the Professional Darts Corporation (PDC) as its official beer sponsor. This exciting collaboration will bring Aussie spirit to major events like the World Darts Championship and Premier League Darts, enhancing the fan experience with event branding, giveaways, and exclusive merch. Foster’s, part of the HEINEKEN UK portfolio, will also offer fan experiences and cold beers at venues, pubs, and for viewers at home. Both brands share a passion for unforgettable moments, making this partnership a perfect fit to elevate darts to new heights, starting with the World Darts Championship in December.
Source: PDCTV
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