The 2023/24 Paddy Power World Darts Championship won the Best Sports Event award at the 2024 Sports Business Awards, recognized for its exceptional success at Alexandra Palace, where Luke Humphries triumphed over Luke Littler in a record-breaking final. The event also featured Paddy Power’s impactful debut as title sponsor and a historic £1m charity partnership with Prostate Cancer UK through THE BIG 180 initiative.
The championship received additional nominations for Sponsorship/Partnership of the Year, Best Marketing Campaign, Best Brand Activation Involving Sport, and Most Successful Sports Broadcast, showcasing its wide-reaching impact. PDC partner Village Hotels also earned recognition for excellence in sports business services.
Source: PDCTV
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